Michael S. Tomczyk 
Technology - Innovation - Education
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Publications - Michael Tomczyk

This year - at the urging of several colleagues and the invitation from my editors - I'm doing more writing to share my personal insights on emerging technologies and what I see as strategic issues for business and government decision makers.  One of my goals is to help explain some emerging areas of science and technology in a way that managers in many industries can understand. 
 
For example, my Nano-innovation book which is now in progress, is designed as a guide to help managers understand what science is working on, gain insights that can help develop strategies and decisions, and draw some interesting lessons from the first wave of nanotech ventures. 
 

Recent Publications

  • "Applying the Marketing Mix (5 P's) to Bionanotechnology," book chapter in BIOMEDICAL NANOTECHNOLOGY, Springer 2011.
I was invited to contribute this chapter in Biomedical Nanotechnology: Methods and Protocols (Springer, 2011).  In this chapter, I use a customer-centric marketing framework called "SIVA" where Product = Solutions, Promotion = Information, Price = Value and Place = Access...and I add the fifth "P" which is "People" and convert that to "Community."  My discussion presents several critical issues in bionanotechnology, in the context of the SIVA(C) framework.  I'm not sure if I'm the first to extend SIVA to SIVA(C) since the authors Dev and Schultz introduced their "4 P's" framework; however I feel that in the context of social marketing, the 5th P - which I feel should be updated as "community" - is a logical extension of their framework.

In Progress

  • BOOK IN PROGRESS - NANOINNOVATION   (2011) 

In 2000, I started asking industry audiences, "Who can name one product that uses nanotechnology?"  Even in large audiences, only a few people raised their hands and this has continued every year including 2010.  It became obvious to me that a book for managers was needed to explain what is really happening in this field -- not in nanotechnology, but in nanoinnovation.  This explains my motive for writing this book which will be published in 2011 by Wiley.  "NanoInnovation" includes a realistic assessment of nanoinnovation including what science is working on, the first wave of nanotech ventures, strategic implications of nanoscale science and technology, etc.  My research for this book included interviews with more than 70 nanotech insiders, including CEOs, entrepreneurs, editors & authors, scientists and engineers, and venture capitalists.  This is the first in a series of books I intend to publish, to explain complex and important emerging technologies to managers across industries.  

  • WEBZINE SERIES - The Paradoxes of Global Warming (webzine series)
  • This was my "capstone project" for my master's degree in environmental studies which I received in May 2010.  The series addresses such confusing questions as: Why can't we separate CO2 instead of sequestering it and how does global warming synch with the severe winters of 2009?

Books & Reports

  • RESEARCH REPORT - The Future of BioSciences: Four Scenarios for 2020 and Their Implications for Human Healthcare (132 pgs., 2006)
  • This report presents four scenarios based on two parameters: technological success or failure, and public acceptance or rejection.  Since life science technologies (stem cells, gene therapy, etc.) have not yet emerged, our research teams focused on the factors that would influence commercialization and developed a stakeholder map, technology map, uncertainties and trends, and influence diagrams.  This report formed the basis for the 2009 book, Chips, Clones and Living Beyond 100.
    Co-edited (with Paul Schoemaker)  
  • CONFERENCE REPORTS - Mack Center Conference Reports
  • I have been privileged to serve as editor of more than 30 detailed conference reports that document insights from academic and industry presentations presented by the Mack Center for Technological Innovation at the Wharton School.  These printed reports are available to our industry partners in the Mack Center.  Representative examples include:
  • Innovation for the Long Run: Certain Costs, Uncertain Payoffs and Impatient Capital (2010)
  • Borderless Innovation: Management Practices, Prospects and Pitfalls (2010)
  • Measuring and Managing Innovation (2009)
  • Winners and Losers in Green Technologies (co-organized) (2008)  
  • Managing Systems of Innovation: Improving the Capacity to Innovation (2007)
  • Setting the Social Agenda for Nanotechnology (co-edited) (2007)
  • Innovation and Organic Growth: Balancing Risk and Reward (2006)
  • Creating and Managing Networks of Innovation (2005)
  • Globalization and Emerging Technologies (2005)
  • Using Technology to Improve Decision Making: Pitfalls and Prospects (2005)
  • Value Creation and Destruction in Emerging Technologies: Lessons for BioSciences (2004)
  • Creating Competitive Capabilities in Knowledge Intensive Environments (2003)
  • The Future of BioSciences: Lessons from Emerging Technologies (2003)
  • Investing in Emerging Technologies: Strategies for Making Technology Investments Under Conditions of High Risk and Uncertainty (2003)
  • Managing Knowledge Assets: Changing Rules and Emerging Strategies (2001)

 

 
 

Publications

I'm doing more writing on a variety of topics relating to emerging technologies and areas that are often considered "popular science."   As you can see from the examples below, my interests are eclectic but involve two common themes:  1) explaining emerging technologies and innovation strategies to decision-makers, and 2) examining the future implications of radical/disruptive technologies.

The Home Computer Wars

When I wrote my book 'The Home Computer Wars' in 1984, I did not expect that it would become so "iconic."  Today, autographed copies are selling for as much as $340 from rare book dealers.  I guess that's because I write quirky poems when I autograph my book.  I've been urged to update this book and reprint it and I'm currently considering doing that, since the book is out of print and I own full copyright and publishing rights.  The main constraint right now is time although at some point I will try to get this updated with some new insights and perspectives, and make this available as a 2nd edition.